The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced plans on September 7 to improve the classification and survey system for the content industry to accurately reflect the rapidly changing structure and business forms of the sector.
To this end, the agency has formed an expert committee for the 'Research on Classification and Survey Systems for Future Response in the Content Industry.' The committee is composed of experts from key areas such as music and publishing, comics, animation and characters, broadcasting, film, advertising, games, knowledge information, and content solutions.
Since May, the committee has held a total of 20 meetings over approximately four months, focusing on the business structures of various industries, commonly used terminology, and the understanding and convenience of survey respondents. On August 21, the committee shared the results of discussions by sector in a plenary session and comprehensively reviewed the direction for improving the classification and survey system for the content industry.
The committee aims to reflect the unique characteristics of each sector flexibly, considering the value chain and business structure of the industry, rather than categorizing all content fields by uniform standards. It plans to develop improvements that minimize the complexity of the classification system while providing clear definitions and survey questions for newly emerging businesses.
Kim Yoon-ji, head of the Korea Creative Content Agency, stated, “The content industry is rapidly changing the boundaries of business areas due to the combination of platforms, intellectual property (IP), and technology. It is essential to continuously reflect the voices from the field in statistics.” She added, “Since this committee has involved sufficient discussions among industry, academia, and government, we will create a statistical system that more accurately represents the current state and changes in the content industry.”
Meanwhile, current content industry statistics are categorized primarily by genre, which has faced criticism for failing to adequately reflect the rapidly changing industry structure, including the expansion of IP areas, platforms, and AI-based businesses.
* This article has been translated by AI.
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