DBK's coffee brand Paik Dabang is set to enter the Taiwanese market following its expansion into Japan. The company has signed a master franchise (MF) agreement with a local partner, aiming to open over 150 stores in the next five years.
On September 8, DBK announced that a ten-year MF agreement was signed in Taiwan, attended by CEO Baek Jong-won and representatives from the local partner.
Under this agreement, Paik Dabang plans to open 10 stores in its first year and gradually increase the number to over 150 by the fifth year. The specific schedule and scale of openings will be adjusted based on local market conditions and store performance.
The first store is expected to open in the first half of next year. DBK is currently researching the Taiwanese consumer market and business districts to develop a store operation strategy tailored to local preferences.
Taiwan marks the second overseas market for Paik Dabang, following its recent openings of two directly operated stores in Tokyo's Shinbashi and Kanda in August. The brand has chosen office districts over tourist areas to focus on repeat coffee consumption, implementing local beans, menu items, and ordering systems.
In Japan, the stores are selling an average of over 1,000 beverages per day on weekdays. DBK plans to leverage its direct operations in Japan to gauge market reactions while rapidly expanding in Taiwan through the MF model, utilizing the local partner's distribution and operational capabilities.
DBK is also preparing to expand its overseas presence further, with plans to enter major markets such as China, the United States, and India next year, followed by Cambodia and Turkey.
CEO Baek is actively involved in the overseas expansion process. He recently visited Canada to discuss the entry of local companies into the restaurant brand market and the expansion of DBK's sauce distribution. He also traveled to Taiwan to finalize the MF agreement.
A DBK representative stated, "Paik Dabang is pursuing an overseas expansion strategy tailored to the market environment and consumer characteristics of each country, based on the operational know-how and menu competitiveness accumulated over a long period in Korea. We will work closely with local partners to gradually expand our overseas business areas."
* This article has been translated by AI.
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