Mayor Lee Min-keun stated on September 8 that the recognition in the K-Brand Index for local government leaders in Gyeonggi Province is a result of the community's interest in the policies and on-the-ground communication efforts aimed at transforming and developing Ansan.
He announced, "We ranked first in the K-Brand Index for local government leaders in Gyeonggi Province, as released by the Asia Brand Research Institute." This ranking highlights his significant achievement among the 31 local government leaders in Gyeonggi Province.
The Asia Brand Research Institute analyzed over 2.03 million online big data points from August 1 to 31, focusing on searches, media coverage, social media, and community engagement related to the 31 local government leaders.
The K-Brand Index is a comprehensive measure of online interest and reactions, assessing factors such as search volume, media exposure, social content, positive and negative responses, and community activities.
Mayor Lee climbed four spots from fifth to first place this month. The Asia Brand Research Institute attributed this rise to his proactive policy initiatives and external activities that garnered significant online attention and engagement.
Notably, his efforts to address local issues and secure future growth drivers since the start of his term have likely influenced this evaluation.
Mayor Lee has emphasized hands-on administration and communication with citizens, focusing on revitalizing the local economy, enhancing corporate competitiveness, and promoting future industries to boost Ansan's urban competitiveness.
In response to the results, community voices suggest that the increased online interest in Mayor Lee should translate into tangible benefits for the citizens of Ansan.
One resident remarked, "It’s great news that the mayor received a good evaluation online. Above all, I hope it leads to changes that citizens can directly feel, such as improvements in transportation, job opportunities, and living conditions."
Another resident expressed hope that Ansan would evolve from an industrial city to one that fosters future industries and youth employment, adding, "As interest in the mayor grows, I hope communication with citizens continues to expand."
Mayor Lee Min-keun emphasized, "I will continue to strive to achieve results that citizens can feel in their daily lives."
The recent first-place ranking in the K-Brand Index is particularly noteworthy as it reflects a rapid ascent from fifth place last month.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.