Amorepacific is accelerating its goal of achieving 15 trillion won in group revenue by 2035 through global expansion in dermabeauty, clinical skincare, and haircare. The company plans to enhance the growth of its existing global brands while nurturing new growth areas and expanding its overseas market presence based on digital competitiveness.
On September 11, Amorepacific held its '2026 Investor Day' at its headquarters in Yongsan, Seoul, where it unveiled its mid- to long-term growth strategy to key domestic and international institutional investors and analysts.
During the event, Amorepacific announced its goal to expand its dermabeauty business, focusing on its brands Aestura and Ilyoon, aiming for 1 trillion won in sales for the fiscal year 2030 (July 2029 to June 2030).
Aestura plans to strengthen its global market strategy with its flagship product, Atobarrier365. Currently, it is available in 4,100 hospitals and clinics across the country, including 47 major hospitals, and has entered 36 countries in the past three years. The company plans to expand to nine additional countries by the first half of next year.
Ilyoon will focus on expanding its overseas business through digital channels, particularly with its flagship product, Atocream, on platforms like Amazon and TikTok Shop in the United States.
IOPE aims to target the global market with its expertise in dermatological treatments and high-efficacy products. Following its entry into Sephora in the United States, the brand plans to enter the European market in the first half of next year, with a goal of becoming a 500 billion won brand by 2035.
The haircare segment is also set for global expansion. Based on its portfolio, which includes brands like Ryo, Mise-en-scène, Laboh, Longtake, Ayunchae, and Amos Professional, the company aims for 1 trillion won in sales for the fiscal year 2030, with over 60% of revenue coming from global markets. It plans to expand its premium haircare and scalp care businesses in key markets such as the United States, China, Japan, and Brazil.
Amorepacific is enhancing its digital competitiveness through social media and e-commerce. The company aims to improve marketing efficiency based on consumer data and market/channel analysis, and to expand proven growth models into global markets. It has set a target of 10% revenue growth and an operating profit margin of over 11% for the fiscal year 2027 (July 2026 to June 2027).
Kim Seung-hwan, CEO of Amorepacific, stated, "We will accelerate the growth of our existing core brands and develop dermabeauty, clinical skincare, and haircare as new global growth pillars. We will respond swiftly to changes in customers and markets driven by social media, e-commerce, and artificial intelligence to achieve sustainable growth."
* This article has been translated by AI.
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