Lotte Department Store is collaborating with the Veterans Affairs Ministry to expand veterans activities into everyday experiences through content and campaigns.
On October 20, Lotte Department Store announced it will sign a memorandum of understanding (MOU) with the Veterans Affairs Ministry at the Seoul Regional Veterans Affairs Office.
Attendees at the signing ceremony will include Lotte Department Store CEO Jeong Hyun-seok, Communication Division Head Lee Seong-hyun, Veterans Affairs Minister Kwon Oh-eul, and Director of Veterans Culture Policy Noh Chi-man.
The two parties plan to jointly create, discover, and support veterans culture content and implement various initiatives to enhance public awareness of veterans issues.
In particular, Lotte Department Store aims to design campaigns that encourage customer participation, making the values of veterans culture more relatable to younger generations and future leaders.
Lotte Department Store has previously engaged in activities related to national defense and veterans, including the 'Love for Country Mega Bazaar,' which donates sales proceeds to veterans, as well as concerts supporting independence activists and design contests honoring Ahn Jung-geun and Yun Bong-gil.
Starting this year, the store is also expanding support for the emotional recovery and social awareness of service members injured during military duty.
To facilitate emotional healing and cultural exchange through music, Lotte has provided rehearsal space for an orchestra composed of injured service members since March.
CEO Jeong stated, "Through this agreement, Lotte Department Store will actively support various campaigns to spread veterans culture in everyday life and reflect on the meaning of veterans service."
Additionally, Lotte Department Store's merchant branch has established the 'Honors Club' within its app community, 'Lotte Club,' for soldiers and families from the Army's 2nd Operational Command.
The club offers various benefits, including mobile coupons worth 5% based on purchase amounts in fashion and beauty categories, 3,000 L.POINT points, three hours of free parking, and VIP bar beverage services.
* This article has been translated by AI.
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