Lutton Technologies (Lutton) will participate as the main sponsor of G-Star 2026, South Korea's largest gaming exhibition, to promote its artificial intelligence (AI) entertainment content service, 'Crack.'
Lutton announced on the 13th that it will showcase 'A New World of Creation Opened by AI and Crack' at G-Star 2026, which will be held at Busan BEXCO starting on the 19th.
The main stage of the exhibition will feature an open session titled 'Crack Creators Live.' Lutton CEO Lee Se-young and Chief Product Officer (CPO) Lee Dong-jae will present, and popular creators from Crack will join them for a discussion. They will share their experiences and creative know-how as AI entertainment content creators. This session will be streamed live on Crack's YouTube account starting at 11:30 a.m. on the 19th.
The Crack exhibition space will cover 200 booths, featuring a panoramic LED screen and interactive areas where visitors can experience the content creation process using AI. The layout will guide attendees from an interactive stamp event at the entrance to a pickup zone where they can receive rewards after experiencing Crack around the large LED screen.
Characters from Crack's original works will also appear as cosplayers at the venue. Visitors can participate in events such as 'Beat the Cosplayer, One-on-One Showdown,' 'Cracker Tower Challenge,' and rock-paper-scissors. The girl band QWER, the advertising model for Crack, will hold a mini concert on the special stage of BEXCO's second exhibition hall on the afternoon of the 20th.
CEO Lee Se-young stated, “As a leading consumer AI company in Korea, we aim to open a new world of creation in the AI era. We will continue to present global services that materialize human creativity in all areas of creation.”
* This article has been translated by AI.
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