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SEOUL, April 14 (AJP) - The Embassy of Indonesia in South Korea hosted a briefing session on Monday to promote the upcoming "Bali Wellness and Beauty Expo 2025," inviting around 50 South Korean business operators from the beauty, cosmetics, wellness, and travel sectors. The event was held at the Indonesian Embassy in Seoul and served as a platform to introduce the inaugural expo and possible collaboration opportunities between the two countries.
“This expo aims to strengthen Bali’s position as a leading destination for wellness and beauty tourism, not only in Asia but globally,” said Zelda Wulan Kartika, Chargé d’Affaires of the Embassy of Indonesia. “We hope this event will serve as a bridge for collaboration between Indonesian and Korean businesses, and we warmly invite Korean participants to attend the expo and experience the healing traditions and innovation Bali has to offer.”
The Bali Wellness and Beauty Expo 2025 is scheduled to take place from June 27 to 29 at the Bali Beach Convention Center in Sanur. Under the theme “Grow Well in Bali: Where Wellness Becomes Beauty,” the event is officially supported by Indonesia’s Ministry of Tourism and Bali Province and will include exhibitions, workshops, networking sessions, talk shows, private demonstrations, and cultural programs.
Feri Agustian Soleh, Co-founder and Project Manager at MELALI MICE -- the organizing company behind the expo -- presented detailed information about the event. He emphasized Bali’s infrastructure and cultural assets as key strengths for wellness tourism, noting that Sanur offers a peaceful atmosphere with sunrise views and new resort developments.
“Indonesia is a major global exporter of essential oils,” Feri said, highlighting that the country produces over 90 percent of the world’s patchouli oil and large shares of nutmeg, clove, and citronella oils. He encouraged South Korean businesses to recognize Indonesia’s role in supplying raw materials used in many K-beauty products.
More than 25 exhibitors have already registered for the event, including members of the Indonesian Aromatherapy and Moringa Associations, according to the event organizer. The venue features 3,750 square meters of exhibition space and can accommodate up to 5,000 visitors.
MELALI MICE, based in Bali, has nearly 20 years of experience in tourism and event management. Feri also introduced members of the expo advisory board, including Korean aromatherapy expert Louis Lee.
The Indonesian Embassy and organizers said they are looking forward to welcoming more South Korean participants to the event in June and fostering stronger ties between the two countries’ wellness and beauty sectors.
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