Innocean said Wednesday that it was selected for the top 10 of the “2026 A-List” released by marketing trade publication Ad Age. The company called it its biggest achievement since establishing its U.S. subsidiary 18 years ago.
Ad Age compiles the annual list by evaluating agencies active in the U.S. market on creative performance, business results and industry influence.
Innocean attributed the recognition to capabilities built steadily by its U.S. unit. Founded in 2008, Innocean USA expanded its presence with creative work and brand experiences, including producing a Super Bowl ad in 2010, a first for a South Korean advertising company.
Jeon Il-soo, Innocean’s head of global business and vice president leading the Americas regional headquarters, said the company has “consistently worked to recruit talented people, strengthen teamwork and build capabilities.” He said management efforts to broaden its client base and lay a foundation for sustainable growth were recognized by the industry.
Innocean, marking its 21st anniversary this year, has also built its profile globally. It ranked No. 1 in a 2016 Super Bowl ad preference survey with the Genesis campaign “First Date,” the first time a non-U.S. company topped the survey, and it won the Cannes Lions Grand Prix for two consecutive years in 2025 before being named to the 2026 A-List.
The company also reported solid business growth. Innocean USA posted 2025 revenue of $460 million, up 7.7% from a year earlier, ranking second in Southern California. Its clients include Hyundai, Kia, Genesis, Hankook Tire, chicken fast-food chain El Pollo Loco, hot dog restaurant chain Wienerschnitzel and Jinro USA.
CEO Kim Jeong-a said the result “goes beyond the success of a single campaign” and reflects combined strength in creativity, business and organizational competitiveness. She said Innocean will further strengthen its position as a global partner by delivering measurable business results for clients through differentiated ideas and integrated marketing capabilities.
* This article has been translated by AI.
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