Madison Huang, a senior director for Omniverse and robotics product marketing at Nvidia and the eldest daughter of CEO Jensen Huang, has been meeting with executives at major South Korean companies including Samsung Electronics, SK hynix and Doosan Robotics to pursue cooperation on physical artificial intelligence, industry officials said.
Officials said Huang, who is visiting South Korea, met Wednesday morning with key executives from Samsung Electronics and SK hynix to discuss ways to build a physical AI ecosystem spanning semiconductors and robot platforms.
The talks were seen as a review of supply chains for high-performance AI chips that serve as a robot’s “brain,” and as an effort to identify practical cooperation models that combine Nvidia’s robot simulation platform, Omniverse, with the manufacturing capabilities of South Korean hardware makers. Omniverse, sometimes described as Nvidia’s metaverse, is used to train robots in a virtual environment.
Later Wednesday, Huang visited the Doosan Robotics Innovation Center for a meeting with Doosan Robotics CEO Kim Min-pyo. The two discussed ways to integrate Nvidia’s AI and robotics ecosystem into Doosan Robotics’ intelligent robot solutions and industrial humanoids, officials said.
Doosan Robotics aims to link its robot-dedicated execution software, described as an “agentic robot operating system,” with Nvidia’s AI, robotics simulation and training infrastructure to build a robot execution platform that can be deployed at industrial sites.
Huang held broad discussions on cooperation a day earlier with Hyundai Motor and LG Electronics. Hyundai Motor Group Executive Chair Chung Euisun met Huang in person to review ways to strengthen a next-generation physical AI partnership spanning semiconductors and mobility, the report said. Hyundai and Nvidia have recently been expanding their technology alliance from software-defined vehicles to humanoid robots, in what was described as a strategic move to go beyond product cooperation and secure an edge in physical AI standards.
With LG Electronics, Huang discussed specific steps centered on robots and AI infrastructure. After meeting for about 1 hour and 10 minutes with LG Electronics President Ryu Jae-cheol and other executives, Huang said they had “fantastic discussions” on “physical AI, AI infrastructure solutions and robotics.”
The report said the talks included in-depth discussion of applying Nvidia’s robotics platform, Isaac, to LG’s next-generation home robot, “Cloyd,” unveiled at CES 2026. Under the concept described, Nvidia would provide graphics processing units and simulation technology, and LG would use them to build an “AI home partner” capable of autonomous decision-making.
In February, Huang also attended a meeting in Silicon Valley between SK Group Chairman Chey Tae-won and Nvidia CEO Jensen Huang. Industry watchers expect Huang’s latest trip to help turn that coordination into concrete business cooperation.
* This article has been translated by AI.
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