The main character, Pilttu, was introduced on March 4. Its name combines “field” with a Korean term meaning “leader.”
Seonggong-i was introduced alongside Pilttu and reflects the message that success is about direction, not speed.
The association said it will use the characters’ shared storyline to strengthen golfers’ offline experiences. Using Pilttu’s image, it plans campaigns on ESG (environmental, social and governance), safety and etiquette. Pilttu will also be used as an industry messenger on social media, and the association plans to produce KakaoTalk emoticons using 3D motion to broaden everyday communication.
The association also plans to feature 3D versions of the characters in educational guide videos for golf course managers and golfers to make information easier to absorb. It said it will also produce branded goods reflecting the characters’ symbolism to help promote a sustainable golf course culture.
Choi Dong-ho, the association’s chairman, said Pilttu and Seonggong-i will be “kind and dependable friends” who bring golfers “a pleasant smile.” He said he hopes the characters will help make golf courses feel more accessible and serve as messengers of a golf culture that people of all ages can enjoy together.
* This article has been translated by AI.
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