As Family Month and Couples' Day approach, the demand for health supplements aimed at caring for parents and spouses is on the rise. Recently, the consumption of health supplements has expanded beyond simple gifts to focus on health management across generations.
According to KGC, during this year's Family Month promotion period from April 23 to May 16, sales of its menopause health brand 'Hwaerak' increased by 1.3 times compared to the previous year. Sales of the men's vitality brand 'RXGIN' also rose by 1.4 times during the same period.
Notably, there was a significant increase in sales among consumers in their 20s and those aged 50 and older. Consumers in their 20s showed a strong demand for gifts focused on their parents' health, while those over 50 demonstrated a higher proportion of purchases aimed at their own health management.
KGC's women's health brand 'Hwaerak' focuses on products for managing menopause. Since its launch in 2003, it has continued research on women's health and has received recognition from the Ministry of Food and Drug Safety for its effectiveness in menopause health. The brand targets overall women's health based on functions such as immune enhancement, fatigue improvement, and blood circulation and memory enhancement.
The flagship product, 'Hwaerak Jin Total Solution,' combines red ginseng with KGC's patented women's health formulation, deer antler extract, saffron extract, and low-molecular collagen peptides. It aims to address the complex health concerns of menopausal women while minimizing calorie content.
The RXGIN men's vitality brand has also seen increased sales due to the rising demand for health gifts during Family Month. The recently renewed 'RXGIN Hongcheon-Woong' combines KGC's red ginseng concentrate with Rhodiola extract (SHR-5) and a blend of plant extracts including deer antler, goji berry, black raspberry, and five-flavor fruit, enhancing its formulation for men.
Industry experts note that the consumption of health supplements is shifting from traditional 'filial gifts' to a lifestyle focused on meticulous family health management. Consumers in their 20s are seeking practical gifts for their parents' health, while the active senior demographic over 50 is increasingly investing in their current vitality and condition management rather than just preparing for old age.
A KGC representative stated, "As Family Month and Couples' Day approach, more consumers are looking to care for the health of their parents and spouses. We plan to strengthen our product competitiveness tailored to health concerns across different life stages."
Meanwhile, the Korea Health Supplements Association reported that the domestic health supplements market size reached 5.9626 trillion won last year. The purchase rate of health supplements within the past year hit 83.6%, the highest level recorded in the last five years.
* This article has been translated by AI.
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