South Korean automakers and parts suppliers are bracing for a contentious review of the United States-Mexico-Canada Agreement (USMCA), as Washington signals it may demand a sharply higher share of US-made components in vehicles sold across North America. The three countries are due to begin a joint review of the pact on July 1, six years after it took effect in 2020. A sunset clause requires them to decide whether to extend the agreement for another 16 years, l

Hyundai Motor Group's HTWO Guangzhou has been named a hydrogen industry leader by the southern Chinese city, becoming the only foreign-invested company among 96 firms selected under the city's strategic industry cluster program. According to the automaker, its first overseas production base for hydrogen fuel cell systems in China was selected by the Guangzhou municipal government as a leading enterprise in the hydrogen energy sector. The city has s

Hyundai Motor Group has unveiled a marketing campaign showcasing the football skills of Atlas, the humanoid robot developed by its U.S. robotics unit Boston Dynamics, in a fresh demonstration of the company's push into physical artificial intelligence. As a partner of the 2026 FIFA World Cup, to be co-hosted by the United States, Mexico and Canada, the automaker released a five-part "School of Football" series on its official YouTube channel, the

Hyundai Mobis announced it has joined the Eclipse Foundation's Software-Defined Vehicle working group and will contribute to the S-Core project, a global open-source initiative to standardize the software platforms that underpin next-generation connected vehicles. The S-Core project, launched in late 2024 by a consortium of European firms, aims to build a common middleware layer for SDV systems certified to functional safety standard ASIL-B — the firs

A war-driven oil shock is reshaping the economics of South Korea's electric vehicle supply chain, lifting prices of lithium, nickel and cobalt to multi-year highs and handing the country's top battery makers a long-awaited tailwind even as carmakers Hyundai Motor and Kia confront fresh cost pressure. Battery-grade lithium traded at US$25.15 per kilogram on May 13, more than triple the $8.10 average of June last year and the highest level since September

The self-driving race on Asian roads is heating up, but South Korea is in no hurry as it bets safety-first approach will take it farther at the end of the day. China is rapidly scaling up commercial robotaxi fleets while Japan has unlocked Level 4 services on public roads. Modest in comparison, Hyundai Motor Group is launching a citywide testbed in Gwangju to close the gap with overseas rivals. Speaking to reporters last week at the group’s headquart

Kia will provide more than 600 vehicles for this summer's FIFA World Cup, the automaker said on Wednesday. At an event in Los Angeles the previous day, Kia pledged to supply over 660 vehicles ahead of the quadrennial sporting event, which kicks off in June, as one of the tournament's official sponsors, aiming to broaden its brand exposure in the global market. The vehicles, which included Kia's key models such as the Carnival, K4, Niro, Soren

Hyundai Mobis held its fifth annual Mobis Mobility Day in Sunnyvale, California, drawing a record crowd of about 400 attendees as the South Korean auto parts maker pushes into robotics and physical AI amid a broader shift away from its traditional mobility focus. The event, held Monday local time, drew more than double the turnout of the previous year, reflecting mounting interest from local startups, automakers, and investors in the company's expanding tec

Rising prices for car parts and other key materials, including batteries and semiconductors, coupled with the weak won, are adding to pressure on automakers to raise vehicle prices. With price hikes expected to accelerate in the second half of this year, concerns are also growing that demand could weaken if South Korea's temporary tax breaks for car buyers expire at the end of the year. According to industry insiders on Tuesday, prices for key materials and